COEFFICIENT IS OFTEN UNDERESTIMATED

coefficient is often underestimated

coefficient is often underestimated

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Secondly, the economic value of the cultural coefficient is often underestimated, yet it is closely related to consumption. It deeply participates in economic operation through implicit mechanisms such as shaping consumption preferences, brand premiums, and innovation ecosystems. On the demand side, the role of cultural identity in driving consumption upgrades has become increasingly significant. For instance, the market share of Chinese trendy brands in areas such as clothing and cosmetics has risen from 28% in 2018 to 47% in 2024. Behind this shift is the cultural coefficient reshaping the consumption logic of “Made in China – Chinese Brands – Chinese Values”. สล็อตเว็บตรง

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